RTi saves its clients millions of dollars a year by providing strategy for managing paper and plastic packaging and resins. When I was first introduced to RTi, I didn’t know what that meant either. In fact, that was their biggest problem: explaining how they could be useful to their potential customers.
Reviewing RTi’s previously produced collateral, the source problem was soon discovered. None of the pieces told a unified story. There was no continuity or connection. It became apparent that before the first word could be written, a content strategy needed to be developed.
Reception • Result • Reviews
A picture may be worth a thousand words, but it seems as though these well-crafted words were worth a lot more. Within two weeks of publication, this 12-page piece was directly responsible for 11.7 million dollars in revenue.
“I was at a large account and left several of our new brochures. Today I met with them, and expected to take lots of questions. Well, that’s not how it worked. They had been through the brochure, knew who we were, and most importantly, knew how we worked. They got it before we ever opened our mouths.
They did ask two questions: “When can we get started and how do you get paid?” We are sending a contract tonight. Clear concise messaging that is not to deep and not to shallow works. It simply changes the game.”
Pete Suerken
President, RTi
RTi’s introductory brochure quickly explains the benefits of working with RTi, and prepares the reader for an in-depth meeting.
Distilling all of that information into a comprehensive, unified corporate message increased their sales dramatically.
