Derby City Litho

Derby City Litho

Derby City Litho

Content and Marketing Strategy

Content and Marketing Strategy

Content and Marketing Strategy

Role

Marketing Strategy
Content Strategy
Creative Direction
Copywriting

Media

Print advertisements
Targeted emails
Websites
Reference books

The Brief

A successful and profitable printer faces the challenge of speaking with one voice.

Role

Marketing and Content Strategy
Creative Direction
Copywriting

Marketing Strategy
Content Strategy
Creative Direction
Copywriting

Marketing Strategy
Content Strategy
Creative Direction
Copywriting

Media

Sales Educational Materials
Brochures and Other Print Collateral
Interactive Client-facing Website
Digital Media Kit

Print advertisements
Targeted email
Websites
Reference books

Print advertisements
Targeted email
Websites
Reference books

Role

The Brief

The Brief

The world of espresso is complex and daunting. Espresso aficionados are obsessive. Who can blame a salesperson for wanting to avoid that!

A successful and profitable printer faces the challenge of speaking with one voice.

A successful and profitable printer faces the challenge of speaking with one voice.

Derby City Litho Mail Piece Samples
Derby City Litho Mail Piece Samples

Over 40 years in the printing industry, Derby City Litho had gained an excellent reputation and a loyal customer base. But, with people throughout the company responsible for content creation (and no one tasked with updating or archiving), the message heard by the public was fragmented, inconsistent, and frequently out-of-date. 

A viable content strategy needed to be developed and implemented, to manage content creation, delivery, and governance, allowing DCL to publish useful, usable content and actively engage customers and prospects. 

Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Samples
Derby City Litho Mail Piece Samples
Derby City Litho Mail Piece Samples
Derby City Litho Mail Piece Samples

Reception • Result • Reviews

“This was the perfect choice for us. Our business is now expanding, and we couldn’t have done it without your vision and great design.”


Joe Nash 
President, Derby City Litho

Under the strategy, a new corporate website was created alongside a bi-weekly campaign of print direct marketing accompanied by targeted email.

Under the strategy, a new corporate website was created alongside a bi-weekly campaign of print direct marketing accompanied by targeted email.

Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Email
Derby City Litho Mail Piece Email
Derby City Litho Mail Piece Email
Derby City Litho Mail Piece Email

Links to the website were provided on print pieces that showcased a new technique or process where users could read in-depth explanations.

Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample

Case studies, industry developments, and upcoming deadlines were all topics, allowing DCL to send important updates to clients, and providing another marketing touch.

Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample
Derby City Litho Mail Piece Sample

A monthly series of technical and educational reference books was created for design professionals, which rigorously examined different aspects of printing or production. 

Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages

The strategy also provided valuable desktop references to clients, building a positive impression of the company and keeping them top-of-mind with their customers.

Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages
Derby City Litho Technical Book Sample Pages

Role

Marketing Strategy
Content Strategy
Creative Direction
Copywriting

Media

Print advertisements
Targeted emails
Websites
Reference books

The Brief

A successful and profitable printer faces the challenge of speaking with one voice.